Dimensions: height 83 mm, width 130 mm
Copyright: Rijks Museum: Open Domain
This is a card commemorating the 25th anniversary of the Bureau of Statistics of the Municipality of Amsterdam. Its composition is dominated by a textual arrangement in a geometric frame, rendered in muted green ink on a cream background. This color choice and layout imbue the card with a sense of understated formality. The design employs a clear structure. The text, meticulously spaced and sized, creates a visual hierarchy. Embellishments like stylized rosettes add decorative touches, yet remain subservient to the overall clarity of the message. The use of negative space is crucial, providing balance and legibility. In its form, the card reflects the values of the institution it celebrates: order, precision, and clarity. The design doesn't merely convey information; it embodies the ethos of statistical accuracy and municipal governance through its considered graphic language. The card functions as a signifier of institutional identity and purpose. As we observe its aesthetic choices, we see how it creates a sense of order, suggesting that even in a world of messy data, clear structure can yield meaning.
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