Exhibition Poster Sketch 1898

Curator: Looking at this graphic, you instantly get transported back in time. I feel like I'm in Vienna at the turn of the century! Editor: Indeed. This is Alfred Roller’s "Exhibition Poster Sketch" from 1898. Made using print and typography, it was, as the name says, a poster designed to advertise the 'Rosen Ausstellung', a rose exhibition, in Vienna. What a chic promotional piece, isn’t it? Curator: Absolutely. It is gorgeous. So stylish, really transports you to old-world Vienna. I can almost smell the roses. I'm curious: is it just me, or do you feel that it’s about more than just roses? The central couple almost overshadows the flowers. There is an aloofness, something about the distance between them... Editor: Yes, their averted gaze speaks volumes about the social conventions of the era, the restraint in public displays of affection but, I feel the message is not only directed to the individuals featured on the drawing, but the societal standards. There is indeed an interesting tension in the composition. Also, this kind of aesthetic was considered extremely bold at the time, since it was part of a visual movement meant to break with the old ways of thinking and portray real situations in Europe. It marked a pivotal shift in societal representations and cultural paradigms. Curator: Right. And those roses, almost scattered at their feet…are they symbols of beauty but also of transience? It seems Roller is subtly suggesting a hidden meaning, isn't he? This sketch oozes of symbolism, as though it wishes to hint that behind such lavish lifestyle, there were rotten sentiments as well. Editor: Exactly. Layering meanings with simple elements. I guess Roller was deeply interested in portraying society as is, in a disruptive way, using the canvas to defy mainstream opinions and beliefs. His works always showcase hidden or implicit messages that talk to the contemporary and more radical spectator. Curator: All that seriousness makes me yearn even more for the roses and gowns depicted in it. Editor: Well, that's the beauty of the poster’s function, isn’t it? Enticing with an aura of high society, all while subtly critiquing it. Roller managed to convey layers of thought. Curator: It makes you see how an image, so beautiful at first glance, actually carries so many stories underneath. Thanks for shedding some light, it helps you appreciate and grasp what the artist actually meant to showcase back then. Editor: My pleasure! And this has helped to understand even more that beyond floral arrangements, there’s always a story to unearth.