Card 639, Clara Jackson, from the Actors and Actresses series (N45, Type 7) for Dixie Cigarettes 1885 - 1891

This is Card 639, Clara Jackson, from the Actors and Actresses series, a promotional cigarette card produced by Allen & Ginter. These cards, popular in the late 19th century, offer a glimpse into the societal roles and representations of women in performance. Clara Jackson is dressed in a theatrical costume of what appears to be a 'Viking.' Consider the gaze and how the image constructs both power and objectification. The attire, while suggesting strength, simultaneously exposes her body, fitting within the era's commodification of female performers. These cards were collected and traded, contributing to the celebrity culture of the time. The card also embodies contradictions: it celebrates women in the public sphere, yet confines them within narrow, often sexualized, roles. It prompts us to reflect on the complex interplay between performance, identity, and commercial interests. Ultimately, this card is a poignant reminder of the challenges faced by women navigating public life and artistic expression.