Maude Waldemere, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

Allen & Ginter created this card of Maude Waldemere to promote Virginia Brights Cigarettes as part of their Actors and Actresses series. These cards were a product of the late 19th century, an era marked by industrial expansion and evolving social norms. Waldemere, likely a performer, is presented in attire that blurs the lines between stage costume and fashionable dress, reflecting the increasing visibility and appeal of actresses in popular culture. The image evokes questions about representation and spectatorship, as it invites viewers to contemplate the role of women in entertainment and advertising. Does the card celebrate female performers, or does it commodify them for mass consumption? These cards circulated widely, embedding images of performers into daily life. They offered a glimpse into the glamorous world of the theater, while also reinforcing the commercialization of beauty and talent. Consider how this image might have shaped perceptions of femininity and success during a period of rapid social change.