Tyrol, from the Types of All Nations series (N24) for Allen & Ginter Cigarettes 1889

Allen & Ginter created this lithograph titled "Tyrol," as part of the "Types of All Nations" series, designed for their cigarette packs. These cards, while seemingly innocuous, reveal much about the cultural gaze of the late 19th century. In this portrait, we see a woman from Tyrol, a region in the Alps. She's adorned in what the artist deemed traditional attire. But consider for a moment, whose idea of tradition is being represented here? And for what purpose? The “Types of All Nations” series exoticizes people. The emotional effect of such images is one of historical distance. By packaging these images with cigarettes, Allen & Ginter turned cultural identity into a commodity, reinforcing stereotypes. This commercialization strips away individual stories, reducing people to mere representations of their perceived origins. As we reflect on this image, let's consider the human cost of such practices.