Très Parisien, 1927 : CRÈATIONS CHARLOTTE / Vers la demi-saison (...) 1927
graphic-art, print, poster
portrait
art-deco
graphic-art
traditional media
historical fashion
poster
Dimensions: height 266 mm, width 179 mm
Copyright: Rijks Museum: Open Domain
Curator: Here we have a poster entitled "Très Parisien, 1927: CRÉATIONS CHARLOTTE / Vers la demi-saison," dating, unsurprisingly, from 1927. Editor: It's very sleek, and evocative, even with its faded tones. Those figures seem impossibly tall and thin, like stylish ghosts. Curator: It’s fascinating how the art deco movement infiltrated even commercial art. Posters like this weren't just advertising; they reflected and shaped contemporary ideals of femininity. "Creations Charlotte" certainly wanted to be at the forefront of this cultural moment. The poster promotes itself toward mid-season clothing styles. Note how "North and South American women" are mentioned near the lower left as emulating the fashions. Editor: Indeed. The elongated bodies and the very angular features are, in themselves, iconic. Each model seems to project a distinct persona through the garments. And note that repeating geometric patterns seem to offer almost symbolic meaning for each dress type: grids, fluid tessellations. Each creates a narrative. Curator: Exactly, the symbolism conveys messages about modernity and taste for the era, with particular details of fashion acting as cues of cultural aspiration and cosmopolitan ideals for its audiences. This particular imagery offers access to high status during an economic expansion—until the Great Depression. Editor: The colors are particularly muted, almost as if drained of life yet full of subtle elegance and refinement in their own right, don’t you think? Like captured memories in subdued colors. And each outfit suggests an archetypal form; there's the androgynous cut on the left, the almost militaristic plaid in the middle, the almost psychedelic ornamentation on the right... Curator: Well, I think, through art like this, one can appreciate how cultural forces meet individual creative expressions. Editor: Agreed. Each viewing allows us to appreciate its influence not only on its present day, but on ours too.
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