Art - Goût - Beauté, Feuillets de l' élégance féminine, Noël 1928, No. 100, 9e Année, p. 30 1928

This is a page from "Art - Goût - Beauté, Feuillets de l' élégance féminine," a French fashion magazine from 1928. The artwork here is anonymous, but the dresses are by Jeanne Lanvin! I love the soft, gentle approach to color here. It's like the artist is whispering about elegance. You see this soft rendering in the background, like watercolor, which makes the dresses appear to float off the page. The dresses themselves are more defined, with stronger outlines, but even these are muted with a powdery pastel palette. I’m particularly drawn to the red dress on the left, with its little embellishments, like stars falling onto the silk. Look how those shapes are echoed in the silver and grey background, suggesting a mood that is both fashionable and dreamlike. This aesthetic reminds me a little of Erté, another artist working in fashion and design at this time, who also had a knack for capturing the spirit of the Art Deco era. It's nice to think of them as kindred spirits, each contributing to the art of fashion in their unique ways.