Très Parisien (...)La Mode Le Chic L'Élégance 1925, Numéro 10, 1925-6e Année 1925

This is the cover of ‘Très Parisien’, a fashion magazine designed by G-P. Joumard in 1925, probably using gouache or watercolour. It’s all about suggestion. I love the blushy pinks and creams, how they evoke a mood more than anything else. Look at how Joumard suggests the folds of fabric with just a few lines. There's something so playful about the economy of mark-making. It reminds me that artmaking is all about decisions – what to include, what to leave out. Take the two trees that frame the figures, they're made with the simplest shapes and colours, but somehow they work. The whole cover has this effortless chic. It’s like a quick sketch dashed off in a Parisian café, capturing the essence of the era. Think of Sonia Delaunay’s textile designs, there's a similar sense of rhythm and abstraction. Both artists seem to revel in the sheer pleasure of colour and form. It’s a reminder that sometimes the most powerful art is the art that doesn't take itself too seriously.