Subscribe to 1927 the daily newspaper Izvestia USSR Central Executive Committee 1926

Boris Kustodiev made this poster to advertise subscriptions to the Izvestia newspaper in 1927, using bold colours and flat shapes to grab your attention. Kustodiev was a master of color, and here he uses a limited palette of reds, blues, and oranges. Look at how these colors are layered and juxtaposed, creating a sense of depth and vibrancy despite the flatness of the forms. The red of the building and clothing pops against the cool blues of the snowy landscape. I especially love the way he's handled the patterns on the clothing – a mix of folk-art-inspired motifs and abstract shapes that add a playful, decorative touch. It’s like he’s saying, “Don't just read the news, experience it!” His influence can be seen in the work of later artists like Philip Guston, who also embraced a playful, cartoonish style to tackle serious subjects. Ultimately, art is about finding new ways to see the world, and Kustodiev's poster is a great reminder of that.