Apocalypse Now, movie poster illustration 1979

Editor: Here we have Robert Peak’s illustration for the movie poster of "Apocalypse Now" from 1979. It's an acrylic painting with a haunting mood. What do you see in this piece, particularly considering its context as a commercial illustration? Curator: I see a fascinating example of the breakdown of boundaries between commercial and "high" art. Peak uses impasto and portraiture traditionally associated with fine art painting, but applies them to mass media. Think about the materials – acrylic paint, used to create a work meant to be photographically reproduced for mass consumption. What does that tell us about the democratization of art production at the time? Editor: That’s interesting. So, the very act of using paint to create an image for a poster speaks to that breakdown? The process is almost contradictory, creating something unique to be reproduced. Curator: Precisely. Consider also the impasto technique. This layering and texturing of paint draws attention to the materiality of the image itself. This illustration isn't just about the subject matter of the film; it's about drawing the audience's eye and encouraging them to think critically about what went into making it. Does that shift your understanding of the work? Editor: It does. I was initially focused on the disturbing imagery, but considering the materials and techniques, it shifts my perspective entirely. Curator: And that's how focusing on materiality and production can change our entire perception. We are not just consuming the image, but hopefully becoming more aware of the process behind that image. Editor: It's like the means of production are laid bare. Curator: Exactly. Hopefully, thinking this way helps reveal something new about the artwork.