Ella Barkard, from the Actresses series (N203) issued by Wm. S. Kimball & Co. 1889

This small card featuring Ella Barkard, from the Actresses series, was issued by Wm. S. Kimball & Co. as a promotional item for their cigarettes. These cards offer a glimpse into the cultural values and aspirations of the late 19th century. The representation of actresses, like Barkard, as idealized figures reveals the complex relationship between performance, femininity, and commercialism. During this period, actresses were both celebrated and scrutinized. They were seen as emblems of beauty and talent, but also faced societal expectations regarding their behavior and morality. The commission of these cigarette cards also highlights the ways in which women's images were used to market products and shape consumer desires. Ella Barkard's portrayal in a balletic pose reflects a desire to align her with grace and artistry, but at what cost? These images reinforced prevailing notions of femininity and the male gaze. Yet, we might also consider whether, and how, these actresses used such representation to their own advantage.