Clara Morris in Italian Costume of the 16th Century, from the set Actors and Actresses, First Series (N70) for Duke brand cigarettes 1888 - 1889

This small chromolithograph from around 1888 by W. Duke, Sons & Co. comes from a series of cigarette cards depicting actors and actresses. Here we see Clara Morris in costume. The image is more than just a portrait. In the late 19th century, cigarette cards like these were immensely popular, acting as miniature windows onto the world for consumers. This card and others in the series reflect the public’s fascination with the theater and its stars, but it also highlights the rise of consumer culture and the use of celebrity endorsements in advertising. The Italian Renaissance costume alludes to a particular moment in European history, one that was viewed at the time as the epitome of high culture. The actress's persona is elevated by the historical reference, lending a touch of sophistication to the Duke brand. Understanding this image requires us to consider the social conditions of its production and consumption. What role did advertising play in shaping public perceptions? How did celebrity culture influence consumer behavior? These are just some of the questions we might explore through further research.