View of the entrance to the Villa and the Riviera di Chiaia in Naples 1860

Roberto Rive made this albumen print of the Villa and the Riviera di Chiaia in Naples in the mid-19th century. The photograph captures the carefully planned urban space, reflecting the values and priorities of the time. The symmetrical composition, manicured gardens, and grand buildings suggest a sense of order and control. In 19th-century Naples, urban planning served multiple purposes, from aesthetic beautification to social engineering. Spaces like the Riviera were designed to project an image of modernity, progress, and civic pride. They also enforced social hierarchies by creating exclusive spaces accessible primarily to the upper classes. The layout encourages leisure activities and social interactions, all within a carefully structured environment. The inclusion of the horse-drawn carriage is a sign of wealth. To fully understand this image, we can consult urban plans, social histories of Naples, and photographic archives. Through such research, we can uncover the complex interplay of power, aesthetics, and social life that shaped the urban landscape.