Catalogus van een veiling van getekende portretten door Jan Veth in 1926 1874 - 1925

This is a printed catalog, designed by Jan Veth, announcing an auction of his drawn portraits in 1926. Notice how the composition is structured. The arrangement of text blocks is meticulously organized into a series of horizontal lines and centered headings. The use of varying font sizes creates a visual hierarchy, drawing the eye to the most crucial information first: the auction house, date, and the artist's name. The typography itself functions as a sign system. The clean, sans-serif font conveys a sense of modernity and efficiency, aligning with the functional purpose of the catalog. The strategic use of bolding and capitalization emphasizes key details, guiding the reader through the information. Consider how this design embodies early 20th-century notions of clarity and order, reflecting a broader cultural shift towards rationalization and standardization in visual communication. The catalog functions as more than just an informational tool; it is an aesthetic object that reflects the values of its time.