Pamflet met wapen van Amsterdam 1914 - 1918

This pamphlet with the coat of arms of Amsterdam probably came about because someone wanted to tell a lot of people something important in a simple way. The thing I notice first is the typography. The slightly uneven inking. The way the words are placed on the page. I’m drawn to the fact that this was probably printed and distributed in large quantities. Did the designer feel they were making art? Were they thinking about the negative spaces around the letters? About the impact of the overall design? I feel like they were, even if they didn't call it art! And what about the people who read it? How did it make them feel? The artist doesn't know the answers to those questions but is sending something out into the world and hoping for the best. I feel a kinship with that. It's like throwing paint at a canvas and hoping something sticks, ya know?