Très Parisien, 1923, No 6: Gracieux sont ces modèles de Madeleine et Madeleine.... 1923
Dimensions: height 269 mm, width 180 mm
Copyright: Rijks Museum: Open Domain
Curator: This watercolor illustration titled "Très Parisien, 1923, No 6: Gracieux sont ces modèles de Madeleine et Madeleine...." dates to 1923. It presents several figures showcasing contemporary dress. The artist used ink on paper to create a work emblematic of the Art Nouveau style. Editor: I’m struck by how ephemeral these figures feel. It's all very light, pastel washes and quick, suggestive lines, which gives it a transient feel like it could all disappear. It’s like capturing a fleeting moment of fashion. Curator: Yes, I agree. Let’s think about the materials used here. Watercolors and ink are relatively inexpensive and lend themselves well to mass production, particularly for fashion plates destined for wide distribution. Consider the consumer culture emerging in Paris at this time; prints like these were key in disseminating new styles and aspirations. Editor: So, this isn't just a picture of pretty dresses; it’s about the whole engine of the fashion industry itself. The print directly participated in creating a desire and dictating taste, reaching a broader audience, effectively democratizing access to high fashion trends of the era. Curator: Precisely. It speaks to the labor involved too. Think about the hands that mass-produced these drawings, meticulously rendering the garments. The paper itself would likely have been manufactured for widespread commercial use. It invites us to question what constitutes “high art” when craft and commercialism become so intertwined. Editor: Looking at it with those ideas in mind now makes it a different object. It makes the dresses depicted in this illustration a historical document that also tells of economic expansion and transformation, and its production of trends as well. What starts as art quickly evolves into a blueprint of the labor economy. Curator: It’s an intriguing glimpse into the cultural and economic forces that shaped Parisian society. Editor: Agreed, the materiality is a good departure point to unveil social phenomena that go far beyond.
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