Très Parisien, 1925, No. 10, Pl. 16: - CLARIDGE 1925

This pochoir print titled Très Parisien: Claridge, was made in 1925 by G-P. Joumard. Pochoir is a highly refined technique of making fine stencils. This process was often used to create vibrant and sophisticated illustrations in the early 20th century. The print's colour palette consists of muted pinks, purples, and creams with an accent of blue outlining the central image, reminiscent of the Art Deco era. The flat blocks of colour and the distinct outlines emphasize the stylish design of the dress. The print showcases a fashionable woman wearing a dress made from Cotecla velvet and Moroccan crepe, materials desired by the upper class. The print provides a glimpse into the world of Parisian haute couture. Note that the labour involved in producing both the garment and the print is immense. Skilled artisans would have been employed to cut the stencils, apply the colours, and assemble the final image, underscoring the value placed on handcraftsmanship in an era of emerging mass production. This print blurs the lines between fine art and commercial design, highlighting the artistry inherent in fashion illustration and printmaking.