Très Parisien, 1925, No. 9, Pl. 16.- PENSÉE D'AUTOMNE 1925

This pochoir print titled ‘Pensée d’Automne’ was made by G-P. Joumard in 1925. Pochoir is a printing technique that relies on stencils to apply vibrant colors, giving it a handmade quality. Notice the bold application of color and the graphic composition. It’s all about capturing the spirit of the garment, rather than its precise detail. The design employs flat colors and crisp lines that highlight the patterns and form, which captures the era's fascination with modernism and geometric shapes. Fashion plates like this one played a crucial role in the fashion industry. Produced in multiples, they were a way of communicating the latest styles to a broad audience, acting as a vital link between the haute couture ateliers and consumers eager to embrace the latest trends. They demonstrate how an artisanal process served the demands of a rapidly changing, increasingly commercial world. These prints were not just about aesthetics; they were integral to the business of fashion.