La Closerie des Genets 1890

This poster, made by Jules Chéret, advertises "La Closerie des Genets," a novel appearing in “Le Radical.” The figure of the woman in peasant garb presents a fascinating study in cultural memory. She holds two children, reminiscent of traditional Madonna images, symbolizing motherhood and care. This motif echoes across centuries, from ancient fertility goddesses to Renaissance paintings of the Virgin Mary. But in this context, it is secularized, used to draw the viewer into the narrative of the novel. This blending of sacred and profane speaks to the deeply rooted, subconscious appeal of these archetypal figures. Consider how the Madonna figure has resurfaced, evolved, and taken on new meanings in different historical contexts, reflecting the cyclical progression of cultural symbols. The image engages viewers on a deep, subconscious level.