Dimensions: height 412 mm, width 265 mm
Copyright: Rijks Museum: Open Domain
This is an advertisement published in Amsterdam in 1768 by Johannes Smit. It announces a series of prints that would depict the joyous celebrations surrounding the arrival of Prince William V of Orange and his wife Princess Wilhelmina in Amsterdam. The text is typeset, meaning that each letter was individually cast in metal, assembled into words and sentences, and then printed onto the page using a printing press. This was a labor-intensive process, requiring skilled craftsmanship and specialized knowledge. The advertisement emphasizes the high quality of the prints. The images were to be drawn ‘na het leven’, from life, and engraved in copper by Simon Fokke and Reinier Vinkeles. The publishers gained permission from the city's authorities to closely observe all festivities. This suggests that they were going for an accurate and detailed depiction of events. This print offers insight into the intersection of art, commerce, and politics in 18th-century Amsterdam. It speaks to the ways in which visual media was used to celebrate political figures and events, as well as the role of skilled artisans in shaping public perception.
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