August Belmont, from the Racing Colors of the World series (N22a) for Allen & Ginter Cigarettes 1888

This small chromolithograph of August Belmont, part of the "Racing Colors of the World" series, was printed by Allen & Ginter Cigarettes in the late 19th century. These cards were designed to be collected, depicting the silks of prominent racehorse owners. August Belmont, a financier and diplomat, represents the intersection of wealth, power, and leisure in this era. The card captures the exclusive world of horse racing, a sport deeply entwined with class and social status. Look at the figure, rendered in vibrant red, the color of Belmont's racing silks. These colors are not merely decorative; they signify identity, heritage, and belonging within a privileged community. Produced during a time of rapid industrialization and social change, these cards offer a glimpse into the lives of the elite. Yet, they also reflect the commercialization of leisure and the marketing of identity. It invites us to consider the complex interplay between representation, identity, and consumer culture in shaping societal values.