Très Parisien, 1927, No. 3, Pl. 17: Créations SIMON SCHWARTZ .- LUNE ROUSSE 1927

This 1927 pochoir print by G-P. Joumard, now in the Rijksmuseum, shows two women modelling coats. I like to imagine the artist in his studio, perhaps battling a bit, trying to get that line just so. The coats are very fashionable. I wonder, did he work with a photograph or did he have the models come in and pose? I like how the colour palette is fairly limited, which gives it a graphic, almost Pop Art feel. The use of brown and beige gives the image a kind of warm, vintage glow. You can tell that the artist was trying to capture a certain mood or atmosphere. Was he thinking about the formal elements of design or was he thinking about other artists? What about Sonia Delaunay, another artist working in Paris at the time? I am always curious to know more about the conversations they might have been having and the ways in which their ideas might have been influencing each other. Artists have always built on the ideas of those who came before them. It’s an ongoing dialogue! We keep each other on our toes.