1891
Brazil, from the National Flags series (N195) issued by Wm. S. Kimball & Co.
William S. Kimball & Company
@williamskimballcompanyThe Metropolitan Museum of Art
Metropolitan Museum of Art, New York, NYListen to curator's interpretation
Curatorial notes
Editor: Here we have "Brazil, from the National Flags series," printed in 1891 by Wm. S. Kimball & Co. It's a lithograph, likely intended as a decorative print, perhaps even a poster. What strikes me is the overt commercial aspect—the flag intertwined with an advertisement. What's your perspective on this work? Curator: Well, this piece isn’t simply decorative; it's a prime example of how national identity becomes intertwined with consumption. The lithographic process itself – a relatively inexpensive method of mass production at the time – highlights the commodification of national symbols. How does the presence of "Mechanic's Long Cut" for smoking or chewing affect the message of patriotism displayed in the image? Editor: I see what you mean. It's almost like patriotism is being sold alongside tobacco. So, the materials and the means of production – the lithograph, the printing press – directly inform our understanding of its purpose and meaning. Do you see any elements that support such interpretation? Curator: Precisely. The mass production of these cards collapses the traditional hierarchy between art and commercial good. Also, think about *who* is consuming this image. The text indicates it is 'Mechanics’ Long Cut,' thus targeting a very specific, working-class demographic. What does this reveal about the relationship between national identity and social class? Editor: That's a fascinating point. It suggests a conscious effort to tie the working class to the Brazilian flag, perhaps fostering a sense of national unity through a shared habit. I had considered this merely an appealing image; it’s quite revealing now realizing how layered with social commentary it is, especially when viewing the artwork as more than just the image. Curator: Exactly. By focusing on the material conditions of its production and reception, we begin to unravel the complex ways in which national identity is manufactured, consumed, and negotiated across different social strata.