Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)
Copyright: Public Domain
This is a promotional card from around 1900 by W. Duke Sons & Co, advertising Cross Cut Cigarettes, featuring an actress named Julia dressed in theatrical garb. Her crown, bodice and arm cuffs are adorned with sunburst motifs, symbols of enlightenment and divinity, tracing back to ancient solar deities like Apollo. Observe how the sunbursts, potent symbols of vitality and power, echo across millennia. In ancient Egypt, the solar disk represented divine energy; later, in Renaissance art, it symbolized enlightenment and the glory of God. Here, however, the symbol is repurposed, secularized, to elevate the actress Julia. This echoes a cyclical pattern, where sacred symbols are adopted into popular culture, losing their initial spiritual meaning, yet retaining a glimmer of their former power. This card is not merely an advertisement; it is a fascinating instance of cultural memory at play, reflecting how symbols transform and persist, engaging viewers in a deep, almost subconscious, dance between past and present.
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