1880s
Card Number 356, Miss Elmore, from the Actors and Actresses series (N145-5) issued by Duke Sons & Co. to promote Cameo Cigarettes
W. Duke, Sons & Co.
1870 - 1920The Metropolitan Museum of Art
Metropolitan Museum of Art, New York, NYListen to curator's interpretation
Curatorial notes
Editor: Here we have “Card Number 356, Miss Elmore,” a promotional print from the 1880s by W. Duke, Sons & Co. There's something so theatrical about this. It feels like a glimpse behind the curtain, a performer captured between acts. What symbols or hidden meanings do you see in this piece? Curator: Ah, yes, the captivating Miss Elmore! It's intriguing to consider this image within the context of advertising. What does Miss Elmore represent as a symbol for the "Cameo Cigarettes" brand? She embodies glamour and allure, clearly, but beyond that? Editor: Well, the attire feels like playful transgression; suggesting a loosening of social constraints. Maybe the cigarette brand aimed for the modern consumer? Curator: Precisely! Her playful, almost androgynous attire, while stylized, challenges conventional Victorian ideals. It's not just about fleeting entertainment; this card offered a subtle invitation. Cigarettes and performers alike provided liberation, even rebellion. This particular depiction, capturing a performer poised, offers both intimacy and distance. The soft focus also seems to tap into dreams and aspirations. Do you agree? Editor: Yes, the out-of-focus adds to the dreamy mood. What a smart way to promote the "Cameo Cigarettes"! Curator: Indeed! This card acts as a tiny portal to a different world. We see not only a performer, but a glimpse of societal transformation playing out. Editor: I never thought about the layers of symbolism within an advertisement before. It makes you wonder about current day promotional art. Thanks!