American 18th Century Dancer, from the Dancing Women series (N186) issued by Wm. S. Kimball & Co. 1889

This small chromolithograph of an “American 18th Century Dancer” was part of a series produced by the Wm. S. Kimball & Co., a prominent tobacco company. These cards, like many others of the time, were inserted into cigarette packages as promotional items. Beyond its aesthetic appeal, the image offers insight into the cultural values and aspirations of its time. It suggests an interest in historical themes. This interest was fueled by the rise of nationalism and a desire to construct a distinct American identity. It references French fashion. The card subtly elevates the status of the consumer by associating it with sophistication and refinement. Tobacco companies capitalized on these aspirations by distributing images that catered to the public's imagination and desire for upward mobility. Careful analysis of such images, using a range of historical resources, helps us understand the complex interplay between art, commerce, and society. It reveals the ways in which cultural values are shaped, circulated, and consumed within specific historical contexts.