Egypt, from the Natives in Costume series (N16) for Allen & Ginter Cigarettes Brands by Allen & Ginter

Egypt, from the Natives in Costume series (N16) for Allen & Ginter Cigarettes Brands 1886

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Dimensions: Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)

Copyright: Public Domain

This small card, part of Allen & Ginter's "Natives in Costume" series, presents a vision of Egypt, neatly framed and readily consumed. The composition is deceptively simple: a central figure in traditional garb, flanked by the iconic pyramids. Yet, this symmetry is disrupted by subtle imbalances. The figure’s posture, with a slight tilt of the head and the weight unevenly distributed, introduces a sense of unease. The color palette, dominated by muted browns and creams, further complicates the scene. What appears at first glance to be a straightforward representation of Egyptian culture is undermined by the artist's formal choices. The pyramids themselves, rendered in soft hues, seem almost like mirages, reinforcing a sense of constructed authenticity. Allen & Ginter are not just selling cigarettes; they are marketing an idea of Egypt, carefully packaged for the Western consumer. This tension between representation and reality makes the artwork not just a commercial product, but a cultural artifact worthy of scrutiny.

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