Ada Mack, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891
print, photography
portrait
photography
Dimensions: Sheet: 2 3/4 x 1 3/8 in. (7 x 3.5 cm)
Copyright: Public Domain
Curator: This is a striking little piece: Ada Mack, from the Actors and Actresses series, dating from around 1885 to 1891. Allen & Ginter produced it for Virginia Brights Cigarettes. It combines photography and etching to capture Ms. Mack's image. Editor: It certainly has a peculiar charm! The polka dots everywhere, the dramatic pose… It feels theatrical, almost like a slightly off-kilter harlequin. There's an interesting ambiguity. Curator: Absolutely, these cards were mass-produced, inserted in cigarette packs to promote brands and offer consumers something extra. The "Actors and Actresses" series was part of a broader cultural phenomenon, celebrating the rising popularity of theater and performance. Collecting these cards became a widespread fad, a kind of proto-baseball card collecting. Editor: I am seeing an almost playful defiance. She's costumed, obviously performing, but her gaze meets ours head-on. There is a feeling of intimacy here that defies the format of being a publicity item, in some ways I feel I am seeing a true impression of her own sense of identity. The polka dots may even suggest something further - are they perhaps metaphors for some internal 'spots' that aren't otherwise revealed? Curator: It's also worth noting the Japonisme influence visible here. The late 19th century was heavily influenced by Japanese art and design, something visible here. Editor: Fascinating! And if we think about the psychology of collecting… People imbue these objects with value, not just monetary, but personal and sentimental. An image becomes an icon, laden with emotions. What might people have projected onto Ada Mack's image at the time? Was it simply fame, celebrity…or did it extend to desire? Curator: Precisely! The imagery associated with smoking becomes entwined with the actress's persona, her celebrity leveraged to enhance the appeal of the cigarettes. Editor: A small, easily-discarded object carrying enormous symbolic weight. A glimpse into how our cultural obsessions—theatre, fame, even fleeting trends—can become etched into the iconography of an era. Curator: It highlights the fascinating intersections of consumer culture, entertainment, and visual representation in the late 19th century.
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