Art - Goût - Beauté, Feuillets de l' élégance féminine, Mai 1931, No. 129, 11e Année, p. 16 1931

This page, created anonymously in 1931, from “Art - Goût - Beauté” magazine, speaks volumes about the social context of fashion. It’s a lithograph print, a technique that allows for mass production. The emphasis is on style, but its creation lies in the industrialization of fashion through print. Look closely at the illustration. The artist's hand renders women in dresses, each carefully designed and elegantly presented. Notice the flat color fields and clean lines; these choices echo the graphic style of the Art Deco movement, which was all about streamlining and mass production. This wasn't just art; it was a tool of consumer culture. The magazine, printed en masse, reached a wide audience, shaping tastes and driving demand for the latest styles, feeding into a cycle of production and consumption. This page isn't just about aesthetics; it’s a reminder of how art, fashion, and industry intertwine, reflecting a society grappling with the changing landscape of production and consumption.