Art - Goût - Beauté, Feuillets de l' élégance féminine, Mai 1931, No. 129, 11e Année, p. 13 1931
mixed-media, print
art-deco
mixed-media
figuration
decorative-art
Dimensions: height 315 mm, width 240 mm
Copyright: Rijks Museum: Open Domain
Curator: This printed page comes from a 1931 issue of "Art - Goût - Beauté", a French fashion magazine focused on women's elegance. The page, titled "Les Tailleurs et Leurs Blouses", or "Suits and Their Blouses," presents illustrations of different outfits, created using a mixed-media approach of print and probably some hand-coloring. Editor: Immediately, I am struck by how these figures feel like symbols. They stand as almost hieroglyphic representations of ideals rather than portraits of individuals. Curator: I notice the details about construction; the page's text details how the suits are three pieces. There are elements about material as well – noting “supple fabrics”. It suggests not just designs but specifies techniques like pleating, embroidery, and the application of delicate colors to add richness. Editor: Yes, look at the hats, for example. These could represent status or occasion. The yellow dress could have ties to something entirely cultural that’s lost to me now – they carry information! Each one feels like an attempt to encapsulate an aspect of 1930s femininity into symbolic form. Curator: Exactly. The materials indicate what was becoming industrially feasible and available. What kind of dyes were common, for instance? How did print-making technology allow this aesthetic to proliferate into a popular fashion? We might also consider the labor conditions and distribution networks that got it to a broad consumer base. Editor: Absolutely, the symbolism exists on many levels, and there’s so much emphasis on how a blouse is built with embroidery and with cut. Consider the very fact that these designs were considered fashionable highlights how taste is manufactured and spread within the culture. Curator: Examining all that reveals this beautiful confluence of artistic representation, design, and the machinery of production and consumption. Editor: Indeed. Peeling back these symbolic layers illuminates broader currents, revealing enduring archetypes of how fashion and its imagery influence a society.
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