Actress holding bucket, from the Actors and Actresses series (N145-1) issued by Duke Sons & Co. to promote Cross Cut Cigarettes 1880s

This is an advertisement card from the Actors and Actresses series, created by W. Duke, Sons & Co. to promote Cross Cut Cigarettes around the turn of the 20th century. During this period, mass production and advertising were on the rise, and these cards were immensely popular, functioning as both collectibles and promotional tools. The card features a photograph of a young actress seated on a rock, dressed in what might be considered a stage costume. This era often sexualized women, especially actresses, using their images to sell products. The posture of the actress, along with the corset-like bodice, accentuates a feminine image that aligns with the brand’s marketing strategy. However, by placing the actress on a rock in a natural setting, a narrative is being told that is perhaps alternative to the traditional representations of women at the time. Ultimately, this card captures the complex intersections of art, commerce, and gender roles in American society during this time, while highlighting the emotional appeal of celebrity endorsements.