Journal des Luxus und der Moden 1790, Band V 1790

This is a title page for "Journal des Luxus und der Moden", a German fashion magazine published in 1790. It was made by Friedrich Justin Bertuch, using etching and engraving techniques. Look closely, and you'll see the tremendous amount of skilled labor involved. The fine lines that define the clothing, hats, and accessories were all created with careful, precise cuts into a metal plate. Each of these items represents a wider network of makers - the seamstresses, milliners, and tailors whose work filled the pages of the magazine. The print isn't just an image; it's a record of the aspirations and labor that fueled the fashion industry. Consider how the fashion industry connects to broader social issues of class, politics, and consumption. The magazine itself caters to a wealthy clientele, and its pages reflect the tastes and desires of that group. However, the clothes pictured here were produced by skilled workers who were not so privileged. By understanding the materials, processes, and social context of this print, we can gain a deeper appreciation of its cultural significance, challenging the traditional distinctions between art, craft, and commerce.