Gazette du Bon Ton, 1920 - No. 2, p. XIII: advertentie hoeden van Verlaine 1920

Fernand Siméon created this pochoir print advertisement, Gazette du Bon Ton, in 1920. The composition arranges three women wearing hats, framed within a rectangle against a muted backdrop, setting a scene of restrained elegance. The artwork’s aesthetic lies in the interplay between graphic clarity and delicate colouration. Siméon uses precise lines to define forms, while the subtle palette focuses on soft browns, yellows, and reds which evoke a sense of sophistication. The lines create a visual structure that is typical of the Art Deco movement, emphasizing geometric shapes and stylized representations over naturalistic depiction. This commercial image transcends its immediate purpose, functioning as a cultural artifact. The clean lines and controlled colour scheme suggest a world of refinement and understated luxury. The artwork engages with the semiotic codes of fashion and class, projecting an image of the modern woman as both fashionable and discerning. It's a study in how visual forms can articulate and shape cultural ideals.