Gezicht op het Badhuis in Scheveningen 1826 - 1844

Editor: This engraving, titled "Gezicht op het Badhuis in Scheveningen," made sometime between 1826 and 1844, presents a charming coastal scene. I’m struck by the contrast between the lively activity on the beach and the imposing building, the namesake Badhuis, looming above. What do you see in this piece? Curator: Beyond its aesthetic appeal, this print is an invaluable document of burgeoning seaside tourism. Scheveningen was transforming into a resort during this period, and this image actively participated in shaping its public image. Note how the Badhuis is positioned, literally elevated, representing progress and a new form of leisure. Who do you think was the intended audience for this image? Editor: Probably wealthy city dwellers who might be enticed to visit? Curator: Exactly! And consider how the artist depicts the local population, carefully positioned as charming "genre" figures to complement the tourist experience. The image naturalizes the power dynamics between the visitors and the locals offering services. Editor: It's interesting to think about the print as actively selling an experience. Were images like this widely circulated? Curator: Yes, engravings like these were affordable and easily distributed, reaching a broad audience through print shops and illustrated publications. It's an early form of destination marketing. We see the seaside not as a rugged, working environment, but as a carefully curated spectacle. It definitely makes me think about how tourism has impacted the town. Editor: I see the details, now that you've pointed them out, but it had never crossed my mind how deliberately constructed the scene must be! Thank you for your insights. Curator: My pleasure. Considering the image's original function enriches our understanding of its visual choices.