Russia, from the Natives in Costume series (N16), Teofani Issue, for Allen & Ginter Cigarettes Brands 1886 - 1900

This lithograph of an unidentified Russian man was made for Allen & Ginter Cigarettes, and it was part of a series titled Natives in Costume. These cards were cheaply made, and traded as novelties. This image reflects a late 19th century American fascination with, and misunderstanding of, foreign cultures. The man's clothing, with its bright colors and fur trim, is likely meant to convey a sense of exoticism, but this representation flattens the great diversity of Russian culture into a single image. The man stands with his arms crossed, a gesture that could be interpreted as defensive or proud, but that, in combination with his long beard, seems to enforce a stereotype of Russian masculinity as stoic and impenetrable. As we consider this small piece of ephemera, let's reflect on the complex relationship between commerce, representation, and identity, and think about the ways in which our understanding of different cultures is shaped by stereotypes.