Dimensions: Sheet: 2 1/2 × 1 3/8 in. (6.4 × 3.5 cm)
Copyright: Public Domain
This is “Anderson,” a promotional card from the Actors and Actresses series, created by W. Duke, Sons & Co., around the turn of the 20th century, advertising Cross Cut Cigarettes. The sepia tones evoke a bygone era, while the composition, dominated by the actress's profile, is carefully structured. Note how the plume from her hat merges with the advertisement text, creating a visual bridge between celebrity and consumerism. This interplay isn't accidental; it's a calculated semiotic system, designed to equate the glamour of the stage with the allure of the cigarette brand. The card's small scale invites a sense of intimacy, yet this is offset by the impersonal nature of mass-produced advertising. The fading and wear of the card introduce an element of chance, destabilizing the fixed image. What remains isn’t just a portrait, but an artifact, shaped as much by time as by design, leaving space for us to re-interpret its meanings.
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