Dimensions: Sheet: 2 3/4 × 1 1/2 in. (7 × 3.8 cm)
Copyright: Public Domain
This is a novelty card, part of the "Magic Changing Cards" series issued by the Kinney Tobacco Company in the late 19th century. These cards, like many advertising materials of the era, offer a window into the cultural values and social dynamics of the time. The card features a dapperly dressed man holding what appears to be a blank space. Yet when held to the light, the image transforms, revealing a hidden message or picture. This interactive element, though simple, speaks to the human desire for discovery. The promise that "You Will Smile Tonight" taps into a yearning for lightheartedness. In a time marked by industrial expansion, social stratification and the rise of consumer culture, the card offers a small moment of cheer. While the image of the smiling face is absent, the viewer becomes an active participant in its revelation. The card turns to the personal, a little reminder of the potential for happiness, even in the face of everyday life.
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