New York, from the Industries of States series (N117) issued by Duke Sons & Co. to promote Honest Long Cut Tobacco 1889

This is a promotional card for Honest Long Cut Tobacco, made around 1900 by W. Duke, Sons & Co. It’s printed on thin cardstock, using a chromolithographic process that allowed for mass production and vibrant color. The allegorical figure represents New York State, linking its prosperity to commerce, shipping, manufacturing, and farming. The very existence of this card speaks to the social context of the turn of the century. Chromolithography democratized image production, making colorful prints affordable to the masses. This card, distributed with tobacco products, became a collectible item, reflecting the rise of consumer culture and advertising. The amount of work involved in the production process is also noteworthy, from the initial design and engraving to the printing and distribution of millions of cards. Ultimately, this small card reveals the intersection of art, industry, and everyday life. It challenges distinctions between fine art and craft, showing how artistic techniques were used to promote products and shape consumer habits.