Card Number 780, Miss Sultana, from the Actors and Actresses series (N145-5) issued by Duke Sons & Co. to promote Cameo Cigarettes by W. Duke, Sons & Co.

Card Number 780, Miss Sultana, from the Actors and Actresses series (N145-5) issued by Duke Sons & Co. to promote Cameo Cigarettes 1880s

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drawing, print, photography

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portrait

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drawing

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print

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figuration

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photography

Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)

Copyright: Public Domain

Editor: So, this is "Card Number 780, Miss Sultana," from the 1880s, a print made by W. Duke, Sons & Co. as a cigarette advertisement. It’s quite striking, like a scene from an exotic play. What do you make of its dramatic imagery? Curator: The power of visual symbols in this piece points towards how cultural memory and desires get translated into marketing. Notice the reference to Salome with John the Baptist's head. Editor: Yes, I see the severed head, although it's quite discreet. Is the allusion intentional, do you think? Curator: Undoubtedly. It’s a deliberate deployment of a well-known, slightly scandalous image to create allure and memorability. Consider the Victorian fascination with the exotic “Orient” combined with tales of strong women and dangerous power. What does Salome's act signify? Editor: Control, maybe? Asserting herself in a patriarchal world? It’s definitely at odds with the wholesome image typically associated with cigarette ads. Curator: Precisely. The Sultanate attire becomes shorthand for exotic power and, coupled with the Salome reference, creates a complex figure. Cigarettes, in this context, promise access to that world of sophisticated, perhaps forbidden, experience. A loaded, alluring symbolism sells the mundane. Editor: I see how the advertisement plays on multiple cultural touchstones for maximum impact. It really does say a lot about Victorian fantasies and anxieties. Curator: Yes. By decoding these embedded symbols, we see the dialogue between art, marketing, and cultural identity. The commercial card, so ubiquitous in its time, reflects profound and persistent societal preoccupations. Editor: I'll definitely look more closely at the layers of meaning in these kinds of images from now on!

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