Trade Card for W. Gillman's Phoenix Printing Office 1700 - 1800

This trade card for W. Gillman’s Phoenix Printing Office was created by Anker Smith using etching and engraving, processes that demanded precision and skill. Notice the level of detail. Smith has carefully rendered the architecture, the window displays, and the lettering, showcasing the capabilities of the printing office. These processes involve physically cutting into a metal plate, applying ink, and then using a press to transfer the image onto paper. It’s a labor-intensive process, requiring careful planning and execution. The lines are meticulously etched, a testament to the engraver's expertise. The very act of producing such a detailed image serves as an advertisement, demonstrating the printer's ability to deliver quality work. These cards were not just about aesthetics. They were functional objects, crucial for businesses in a pre-digital age. This reminds us that what we often consider ‘fine art’ was once deeply embedded in the day-to-day workings of commerce and trade. By considering materials, making, and context we can challenge the traditional distinctions between fine art and craft.