James E. Larkins, from the Celebrities and Prizefighters series (N174) for Old Judge Cigarettes 1887 - 1888

Curator: The sepia tones and straightforward composition lend it a timeless, almost heroic quality. A sort of "everyman" figure ready to compete. Editor: That's an interesting take. The "Old Judge Cigarettes" ad feels rather out of place these days. These trade cards from 1887-88 featuring athletes like James E. Larkins were inserted in cigarette packs to encourage sales. It speaks to how marketing and celebrity culture were taking shape in late 19th-century America. Curator: Indeed, the cigarette brand is part of the image now. It becomes its own cultural artifact reflecting not just the man but also the marketing trends. What stands out for me, though, is how Larkin's pose connects him to a classical idea of strength. See how his one arm protects his face and the other swings at the camera. Like a Greek bronze. It transcends its promotional purpose. Editor: I agree about that connection. These cards served multiple functions; they boosted sales while documenting contemporary athletes. It shows how sport became increasingly popular. In his attire – or lack of it – the artist is looking to recreate something historic through the new medium of photography. This new interest and recording method contributed to his status. Curator: Absolutely. And that very format – the small, easily-traded card – made his image incredibly accessible, building a wider sense of shared cultural icons and almost inviting an audience for sporting events and the very lifestyle it represents. Almost like an orthodox icon acting as a holy link between common people and god-like figures, here we are sharing his divine strength. Editor: Precisely! It is mass-produced 'holiness', and points to larger debates about commodification of image and personhood during this pivotal moment in mass culture. The success of men like Larkins and products like Old Judge relied on it. So a fascinating case study indeed. Curator: It certainly makes you consider how much has changed, and what hasn't, when it comes to fame and advertising. It is an honor to stand and share my point of view. Editor: It shows the deep-rooted historical and sociological meaning this image still has, giving the trade card a rich contemporary value. Thank you for sharing your points!