Untitled (cars in used car lot) c. 1950

Editor: This photonegative, simply titled "Untitled (cars in used car lot)" by Jack Gould, captures rows of vintage cars. The negative format lends an eerie, almost ghostly quality to the scene. What can you tell me about it? Curator: Considering the context, it’s striking how the image documents the material culture of mid-century America. Look at the means of production reflected here: the cars themselves, products of immense industrial labor, lined up for consumption. Even the photographic process reflects specific industrial methods, doesn't it? Editor: Absolutely. It’s a snapshot of a very particular moment of manufacturing and consumption. Thanks for sharing your insight. Curator: My pleasure. Thinking about the tangible elements certainly changes how we see it.