Wonderbread 1962

Corita Kent presents "Wonderbread," a serigraph featuring vibrant circles of color that seem simple, yet resonate with symbolic meaning. The colors, undeniably reminiscent of the iconic Wonder Bread packaging, take on a life of their own, separate from their commercial origins. These colors evoke a sense of primal satisfaction, akin to those found in ancient fertility symbols and religious iconography. Consider the cyclical nature of bread, from grain to sustenance, echoing the cycle of life itself, a motif that reappears in harvest festivals from antiquity to today. Think of the Roman goddess Ceres or Demeter for the Greeks. Kent cleverly taps into this collective memory. These colors might seem simple, but in the world of modern consumerism, they become powerful symbols, ingrained in our collective subconscious. Like the ever-changing forms of Proteus, these colors have taken on new life, layered with meaning far beyond the grocery store shelf.