William F. "Billy" Klusman, 2nd Base, Milwaukee, from the Old Judge series (N172) for Old Judge Cigarettes 1887 - 1890

This is a promotional baseball card of William F. "Billy" Klusman, created by Goodwin & Company for Old Judge Cigarettes. The card reflects the late 19th century's burgeoning commercial culture and the rising popularity of baseball. During this period, baseball cards became a marketing tool, yet they also offer a glimpse into the era's construction of fame and masculinity. Klusman, a second baseman for Milwaukee, is presented here as a stoic figure, embodying ideals of athleticism and American identity. His posture, with the bat held firmly, suggests readiness and strength, appealing to the aspirational fantasies of consumers. It’s worth considering the social context of baseball at the time, including issues of race and class, which were largely excluded from professional sports. While presenting a seemingly straightforward image of an athlete, this card participates in broader cultural narratives about who gets to represent the nation's pastimes. The card is not just a portrait, but a cultural artifact loaded with stories about ambition, representation, and the commodification of identity.