This is a photograph of an unknown man in traditional Volendam costume, created by Andries Jager in the Netherlands, sometime in the late 19th century. The image presents us with a fascinating glimpse into the cultural identity of a specific community. The photograph's subject wears the distinctive clothing of Volendam, a fishing village in North Holland. The puffed trousers, unique hat, and colorful neck adornment are all visual signifiers, communicating a strong sense of local identity. It was a period when industrialisation threatened traditional ways of life and in which there was increased social mobility. Pictures like these often served to emphasize local traditions and customs. As social historians of art, we might ask what purpose this image served. Was it an attempt to preserve a disappearing culture, or to promote Volendam as a tourist destination? Such questions can be answered by looking into archives of photographs, tourist brochures, and local histories. By understanding the social and institutional context in which it was produced, we can begin to understand its significance.