Cover of Artforum 2020

Here we see Gretchen Andrew’s ‘Cover of Artforum,’ a piece that challenges traditional art world gatekeeping. Born in 1988, Andrew is part of a generation that has grown up questioning established institutions. At first glance, the artwork presents a whimsical scene: a piano adorned with flowers and romantic objects. But it is crucial to recognize Andrew's use of the Artforum cover as her canvas. Artforum magazine has long been seen as a tastemaker in the art world, defining what is ‘in’ and what is ‘out.’ By appropriating this platform, Andrew raises questions about who gets to decide what is considered art and who gets to be on the cover. Andrew’s work speaks to the democratization of art in the digital age, where artists can bypass traditional hierarchies and engage directly with audiences. She develops alternative narratives, creating an open dialogue about power, representation, and access in the art world.