Sultan Fowl, from the Prize and Game Chickens series (N20) for Allen & Ginter Cigarettes 1891
coloured pencil
watercolour illustration
botanical art
watercolor
Dimensions: Sheet: 1 1/2 x 2 3/4 in. (3.8 x 7 cm)
Copyright: Public Domain
Curator: Here we have "Sultan Fowl," a colored-pencil print created in 1891 by Allen & Ginter, part of their "Prize and Game Chickens" series. Editor: Well, that's a regal-looking chicken, wouldn't you say? The coloring is rather soft and subdued; there's almost something sentimental about it. Curator: Absolutely, and note how the soft, blended lines of coloured pencil give a delicate texture to the bird's plumage, a technique very characteristic of Academic art. But there's a commercial angle at play as well; these images were printed as trade cards to be included in cigarette packs. Editor: So this striking image was conceived as advertisement? Interesting, the subject seems surprisingly elevated for such a use. Were illustrated animal cards popular at that time? Curator: Popular indeed. Cards like these weren’t just about selling cigarettes; they were about brand association, creating a collectable set and promoting an image of refinement. These cards helped the rising middle class connect to hobbies such as keeping fowl. In the late 19th century, there was a resurgence of interest in agricultural and natural sciences as an aesthetic matter. The composition almost seems inspired by the Japanese Ukiyo-e prints with the close up study against an atmospheric landscape. Editor: It’s clever how they used aesthetic movements to elevate and market common subject matter. But there is something undeniably charming about this particular chicken. The subtle gradient of greys gives a sense of volume. I keep coming back to that crest! Curator: A detail that undoubtedly contributes to that "Sultan" moniker. It also has a practical role, capturing consumer’s eyes in that time. Editor: Thinking about it formally, the choice of the Sultan fowl is strategic; its decorative qualities lend themselves to visual exploitation, perfect for this type of commercial piece. I must say I appreciate the quality of line and blending Allen and Ginter captured. Curator: A synthesis of fine art technique and commercial intent – it demonstrates the layered interests at play within visual culture. Editor: I now find I have a newfound respect for what was once just another trade card. It's truly compelling.
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