Trade Card for Mark H. Gibson, Engraver and Printer 1800 - 1900

This is a trade card for Mark H. Gibson, an engraver and printer working in Newcastle upon Tyne, created at an unknown date. The card’s visual language is packed with meaning, reflecting the social and economic currents of its time. In the 19th century, trade cards like this were crucial for businesses. This example isn’t just functional; it's a carefully constructed image. The ornate frame, topped with a coat of arms, speaks to Gibson's aspiration for prestige and association with established authority. The inclusion of views of Newcastle, both industrial and pastoral, roots Gibson’s business in a specific locale. The array of tools and books hints at the skills and services Gibson offers. Understanding this image requires research into the history of printmaking, the economic development of Newcastle, and the rise of visual advertising. By understanding the context we can better appreciate the ambitions and the world of Mark H. Gibson.