Billboard--Times Square, New York City 5 by Robert Frank

Billboard--Times Square, New York City 5 c. early 1950s

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print, photography, gelatin-silver-print

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print

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street-photography

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photography

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gelatin-silver-print

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realism

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monochrome

Dimensions: sheet: 20.2 x 25.2 cm (7 15/16 x 9 15/16 in.)

Copyright: National Gallery of Art: CC0 1.0

Editor: This is "Billboard--Times Square, New York City 5" by Robert Frank, a gelatin-silver print from around the early 1950s. It’s a photographic contact sheet, isn’t it? I’m immediately struck by its fragmentary quality and starkness; it feels like looking at memories through broken glass. What catches your eye when you look at this, something about it beyond the surface? Curator: Oh, darling, you’ve nailed the fragmented memory vibe immediately! It whispers forgotten narratives. What grabs me? Well, beyond the surface, I'm diving into Frank’s deconstruction of the iconic Times Square spectacle. He isn't giving us the vibrant, polished postcard; instead, he reveals the billboards in segments, hinting at the overwhelming onslaught of commercial imagery. He dares to show us the un-show, almost! Editor: I see! So, it’s almost like he’s peeling back a layer to reveal… what exactly? Disillusionment? A critique? Curator: Maybe a bit of both? Think of the 50s, the rise of consumer culture. Frank, the outsider, uses his lens to question its pervasive influence. The billboards, promising the world, are presented in these disconnected strips… it’s unsettling, a far cry from the utopian promise, isn't it? Do you feel that disconnect too? Editor: I absolutely do. It's less about the specific product and more about the machinery *behind* the product, if that makes sense? Curator: Precisely! We aren’t supposed to see the seams. I love how this makes me ponder the construction of desire, the behind-the-scenes manipulations within advertising… It tickles my cynical side, I must admit! Editor: It certainly invites a deeper look. I’ll definitely keep this perspective in mind when I see Frank's work in the future. It is quite interesting how Frank challenged how we understand iconic American scenes. Curator: Agreed! I hope others can understand the cultural shift we are experiencing, even still to this day.

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