Card Number 118, Annie Sutherland, from the Actors and Actresses series (N145-4) issued by Duke Sons & Co. to promote Cameo Cigarettes 1880s
drawing, print, photography
portrait
drawing
photography
Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)
Copyright: Public Domain
Curator: Here we have "Card Number 118, Annie Sutherland," a photographic print from the Actors and Actresses series produced by Duke Sons & Co. in the 1880s as a promotional item for Cameo Cigarettes. Editor: It's a wonderfully evocative piece, small as it is. There's a dreamy quality to it. The sepia tones and her pose, so relaxed in that ornate chair, almost whisper of another era and othering objectification. Curator: Indeed. The card itself exists within a complex system of production and consumption. Tobacco cards were immensely popular and became vehicles for circulating images of public figures and constructing ideas around celebrity. The visibility they afford comes at what price, for whom, and for what purpose? Editor: And Sutherland is deliberately posed for the male gaze. She embodies a very specific late-Victorian ideal of feminine beauty—available but contained, a commodity in herself—a dangerous trend. Was this a means to control what representations of woman could become, for the viewer as much as Sutherland? Curator: Precisely. These cards not only promoted cigarettes but also propagated particular notions of beauty, class, and social standing, reaching audiences across geographic and social boundaries. To think about circulation here is also to think about power. Editor: I find myself pondering her experience, though, despite the context of capitalist enterprise and a biased male gaze. I wonder how much agency she exerted. What did the process entail, and what, if any, personal narratives might resist the intended meaning? Curator: That's crucial. The danger in dissecting power structures is decentering individual experience. While the card participated in a broader economy of representation, Sutherland herself possessed a lived reality outside of it. The negotiation between those positions is key. Editor: Absolutely. It makes this little promotional item so much bigger, doesn't it? Curator: It does. It transforms the piece from simple memorabilia into a multilayered text about power, identity, and representation in the late 19th century.
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